Möulded is a small family owned shoe shop built on the traditions of providing the best service and fitting experience for their valued customers. Now in its third generation, they have been serving a loyal clientele in Manhattan for over 60 years. They carry a large selection of quality fitting shoes in stock for both women and men and cast, measure, and build custom made orthotic inserts, custom made shoes and boots, and molded shoes. While a staple of Manhattan, the business needed a bit of a facelift. The following is a rebrand done for a college course. We were charged with finding an existing local business and rebranding and repositioning it to appeal to a wider clientele.
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